Answers for the moments that matter

You’re asked how a specific segment's usage or engagement is trending and the answer can’t wait until after the meeting.

Sparkl lets you quickly understand what happened and find the answer, without pausing the conversation or asking someone else to pull data.

You want a quick, accurate read on how a customer has been using the product recently, not a full report.

Sparkl gives you the context you need in minutes, so you go into the conversation informed and confident.

You don’t have time to constantly check dashboards “just in case” something changed.

Sparkl keeps watch in the background and brings important changes to you, without requiring constant monitoring.

You want to focus on what actually changed since the last conversation not rebuild the story from scratch.

Sparkl helps you quickly understand trends, engagement shifts, and key moments, so check-in prep takes minutes, not hours.

A customer asks how they’ve been using a feature or why something looks different and you don’t want to guess.

Sparkl gives you immediate, grounded answers so you can respond with confidence.

A customer says they’re thinking about leaving and you need context immediately, not after pulling reports.

Sparkl helps you quickly understand what changed in usage and engagement, so you can respond with clarity instead of guessing.

You need to decide what to double down on and what to stop investing in based on real behavior, not anecdotes.

Sparkl surfaces patterns across customers so roadmap decisions are grounded in what’s actually happening.

You want to know whether a feature is being used and how  without waiting weeks for dashboards or custom analysis.

Sparkl shows you early usage patterns and unexpected shifts, so you can validate direction quickly.

There’s no outage, but usage starts drifting after a change and you don’t want to find out months later.

Sparkl highlights meaningful shifts early, so you can investigate before issues compound.