A lightweight decision tool with enough visibility to stay informed as your team grows.
✔ Built-in product usage tracking
✔ CRM account context enrichment
✔ Customer usage & engagement insights
✔ Proactive alerts on meaningful changes
✔ 2 years data history
✔ 2,000 AI credits* / month
* AI credits are consumed per answer. Complex questions may use more than one. Additional credits available at $10 per 100.A core operating layer with higher volume, flexibility, and customization.
✔ Everything in Starter
✔ Adds support activity for a complete customer view
✔ Advanced alerts & monitoring
✔ Custom integrations and deployment options
✔ On-demand advisory support
✔ Longer data history (customizable)
✔ Unlimited AI credits
No. Sparkl includes built-in product usage tracking, so teams don’t need to set up or maintain a separate analytics tool to get answers.
Very little. Most teams start by adding the JavaScript SDK to capture frontend usage, which typically takes one small PR and less than an hour.
If needed, teams can later send additional events from the backend via API to cover server-side actions or async workflows. You can start simple and expand coverage over time — there’s no upfront tracking plan required.
Detailed developer documentation can be found here.
AI credits are consumed when Sparkl generates answers and insights.
This includes actions like:
answering questions in chat
generating summaries or explanations for charts
analyzing changes in customer usage or engagement
powering alerts and insights that require deeper analysis
Simple requests typically use one credit, while more complex analysis may use more.
The 2,000 AI credits included in the Starter plan are sufficient for most early teams.
If you approach your limit, Sparkl will alert you ahead of time, so there’s no interruption to service. You can add more credits at $10 per 100 credits, either as a one-time top-up for that month or as an ongoing add-on.
No. Plans are month-to-month by default, and you can change or cancel at any time.
If you choose an annual commitment, you’ll receive a discounted rate.
Yes. You can change plans at any time as your needs evolve. Sparkl is designed to scale with you without forcing early decisions.
Yes. You can explore Sparkl with a demo environment and decide if it fits your needs before committing. Try Sparkl